A Little 305

College football starts shortly, it is still hot but in about six weeks it should start getting cooler, somewhere around Columbus Day, maybe if we are lucky.  The hurricane season has been mysteriously quiet this year so far but it still has a way to go before December 1.

While stumbling around on Thursday there was a feature on the radio about Cuban Coffee and the time, and the area code for South Florida.  This is a marketer's trifecta.  A small shot of Cuban coffee is pretty much routine at almost any Miami Office and it might well happen at about 3:05 pm.  Rituals are like this and it is one thing I miss since retiring.

Watch in your local market for a new brand of Cuban expresso called 305.  Pilon and Llave (the current local Cuban Coffees) are roasted by the same company might need to give up some shelf space if this catches on.  If you are in Doral at the right time of day you can smell coffee being roasted.

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